I Shoot for Wine

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Etienne Botha Photography
Rumbookie Sweet Tea box nestled among spring tree branches with golden sunset light filtering through leaves.

Packshots. Paid in Wine


Professional bottle packshots. No invoice required.

You send me a case of your wine. I photograph your bottles and deliver polished, professional packshots ready for your website, online store and marketing.

The deal is simple: you make the wine, I make it look good.

Cape Swallow red wine bottle with purple label featuring a bird illustration and red wax seal top.
Zandvliet Shiraz red wine bottle with aged, distressed label and handwritten tag on white background.
Opstal Cabernet Sauvignon & Cinsault 2024 red wine bottle with vintage label featuring a bicycle.
Cape Swallow Chenin Blanc white wine bottle with elegant bird label design, 750ml South African white wine.
Simonsig Stellenbosch Labyrinth Cabernet Sauvignon 2015 red wine bottle with cream label.
Leipzig Grand Master 2019 South African red wine bottle with double gold winner and award medals on white background.
Simonsig Stellenbosch Pinotage 2016 red wine bottle from South Africa with black capsule and cream label.
La Clé Des Montagnes Chardonnay 2021 white wine bottle with navy blue label and orange foil capsule.
Bon Courage Estate Blend Colombard Chardonnay white wine bottle with teal cap, South African wine.
Green glass bottle of sparkling unsweetened white grape juice with a black cap and green label.
Stettyn 8th Generation Vintners Sauvignon Blanc 2026 white wine bottle with green label and foil cap.
Anthony Rupert Optima 2019 red wine in a large magnum bottle with a vintage label, from South Africa.
SLOW branded beige box packaging with handle, displayed at an angle showing front and side panels.
Tambookie Dry Red 5L box wine from South Africa, featuring a dark red and white label design.
Tambookie Dry Red wine 5L box packaging with grape motif design and alcohol warning label.
Tambookie Sweet Red 5L box wine, a South African semi-sweet red wine packaged in a convenient bag-in-box format.

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Why a case?


Well, partly because shipping wine and photography don't always make the best travelling companions. My thinking is that if you send six bottles, statistically at least one of them should arrive in perfect condition.

That's the one I'll photograph.

The other five? We'll call them the fee.




Let’s Start the Journey

COMMISSIONED PHOTOGRAPHY + FILM




BEYOND THE BOTTLE


The packshot offer is paid in wine. Everything below is commissioned commercial work.

I work with wine estates, producers and brands to create photography and film for campaigns, websites, launches, social media and ongoing brand content.

That can include winemaker and team portraits, vineyard and cellar photography, lifestyle imagery, harvest coverage, hospitality content and brand films.

If your brand needs more than a bottle on white, let’s build the wider visual story around it.

Black and white photo of a man in a striped shirt holding a glass of red wine in a winery cellar.
Man holding a glass of red wine standing in front of stainless steel fermentation tanks in a winery.
A winemaker examines a glass of red wine in a barrel cellar, wearing a plaid shirt and tan vest.
A winemaker carefully smells a glass of red wine in a barrel cellar, wearing a plaid shirt and vest.
Man smiling holding red wine glass beside oak barrels in winery cellar, black and white photo.
Man relaxing against wine barrels in a cellar, holding a glass of red wine, wearing a beige shirt and jeans.
A winemaker inspects large oak barrels in a rustic winery cellar, checking wine aging progress.
Black and white photo of a winemaker inspecting large oak barrels in a traditional winery cellar.
Man smelling wine glass while leaning on oak barrel in rustic wine cellar during tasting.
Man in black shirt playing trumpet outdoors near a tree with lush green background.
Man sitting on a rock in a scenic mountain valley, tasting wine with sunlight streaming through the background.
Man inspecting grapevines in a vineyard with a mountain backdrop during golden hour in South Africa.
Man standing in golden grassland gazing at sunset over dramatic mountain valley landscape.
Two men laughing and sharing drinks on an outdoor deck in a black and white photo.
Man holding wine glass smiling by stone fireplace indoors.

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Previous clients

Villiersdorp Winery logo featuring a stylized black and grey W monogram design on white background.
New Dawn by Rüdger Van Wyk logo featuring a white phoenix emblem on a copper-toned badge background.
BezFamily logo featuring bold serif typography with an elegant infinity symbol flourish beneath the text.
Opstal wine estate logo featuring gold emblem, established since 1847, proudly representing 7 generations of winemaking heritage.
Black Gothic monogram logo featuring intertwined letters J and K in ornate blackletter calligraphy style.
Longridge Wynlandgoud Wine Estate logo featuring a classic Cape Dutch manor house illustration and Anno 1841 founding date.

01 / 06

Why wine?


Wedding photography is my main business, but before that, I worked in the wine industry. I've always loved wine — the people, the places, the labels, the stories and, naturally, what's inside the bottle.

So this is a bit of a passion project.

Rather than turning it into another photography service with quotes, invoices and packages, I'd rather keep things simple and make a trade.


FAQ

Is it really free — and is it only for wine?

Yes. The packshot photography is completely free and this offer is exclusively for wine producers and wine brands. There is no photography fee or hidden charge.

Can we send a mixed case of different wines?

No. For this offer, I need 6 bottles of the same wine that you would like photographed. Please don’t send a mixed case containing different wines.

Why do you need 6 bottles of the same wine?

Having multiple bottles allows me to select the best examples for photography and ensures I have backups for label, foil, glass or bottle imperfections. It also gives me what I need to produce the best possible final image.

Are there any costs involved?

The photography itself is free. Your only cost is arranging and paying for the courier to deliver the case of wine to me.

Can you photograph our full wine range?

Yes. You’re welcome to have multiple wines from your range photographed. Simply send one case of 6 bottles of each wine you would like photographed. For example, if you’d like three different wines photographed, you’ll need to send three cases — one case of each wine.

How do we take part?

Get in touch with your wine and brand details first. Once your submission has been confirmed, I’ll send you the delivery information and you can arrange for the case to be couriered to me.

Can any wine brand take part?

Yes. All wine brands and producers are welcome to take part, whether you’re an established estate, boutique producer or a newer label. Simply get in touch before sending your wine so I can confirm the delivery details.

Interested? Send me a message